Data Visualization | Hypothesis Testing | Business Strategy
Summary |
Analyzed customer transaction data to uncover key drivers of sales and demographic trends. Delivered insights through visual storytelling and Excel-based statistical analysis, culminating in business recommendations for targeting high-value customers and streamlining regional strategy.
Deliverables |
Visual Report with speaker notes
Excel model with segmented datasets
Business-ready charts, hypotheses, regression, & ANOVA results
Strategic recommendations
Full Report
This report represents how I bridge data analysis and visual storytelling. I turned thousands of rows of customer data into business recommendations that are digestible, defensible, and strategically sound. Beyond Excel, I focused on creating a report format that could easily be handed to a stakeholder team—complete with context, interpretation, and design clarity.