Welcome to my Studio Work —

a curated mix of brand storytelling, digital strategy, and creative campaigns I’ve helped bring to life.

Projects I’m Proud Of

THE LOCAL Brand Concept & Visual Identity

THE LOCAL Brand Concept & Visual Identity
URBAN BOAT BUILDERS Nonprofit Marketing + Sales Strategy

URBAN BOAT BUILDERS Nonprofit Marketing + Sales Strategy
OCEANFOAM Content Creation + Brand Activations

OCEANFOAM Content Creation + Brand Activations
SUPERMARKET CHAIN Consumer Insights + Excel Data Report

SUPERMARKET CHAIN Consumer Insights + Excel Data Report

More from the Studio➞

Capitalize on Carlson | Carlson School Campaign

Campaign Concept + Creative Strategy
For my senior capstone in Applied Digital Marketing, I developed a full-funnel campaign for the Carlson School of Management, alongside a few others, to inspire prospective students to see Carlson not just as a degree — but a launchpad. From Instagram mockups to KPI projections, I helped conceptualize the brand story, develop a content plan, budget breakdown, and visual assets to bring the message to life.

Key Focus: Strategy, messaging, cross-platform content, KPI goals, budget visualization
Class: ABUS 4702 — Spring 2025
Deliverables: Executive summary, infographic slides, sample posts, web UX suggestions

Cover of an academic brochure featuring a woman in a black blazer holding a folder, standing in front of a modern school building with the title 'Capitalize on Carlson' and a subtitle 'Your Career Doesn't Start After Graduation. It Starts Here.' The brochure is for an executive summary course at Carlson School of Management, University of Minnesota, Spring 2025, with Maddie Nelson.
Information graphic about Carlson University with a cartoon mascot wearing a maroon sweater with a yellow 'M'. The graphic highlights the campaign slogan 'Capitalize on Carlson', the big idea, audience, differentiators, and alumni success stories. A photo of a smiling male alumni in a suit with the quote: 'Carlson didn't just prepare me. It helped me prove I belonged.'
A visual marketing infographic titled "Where the Campaign Lives" showcasing digital marketing channels for Carlson School of Management. It features sections for Instagram highlighting student growth, LinkedIn emphasizing professionalism and proof, Email nurturing prospective students, TikTok reaching and relatability, and Web UX focusing on homepage refresh, career data, and application process. The infographic contains sample social media posts and messages demonstrating engagement strategies with students and prospects.
A marketing infographic featuring KPI progress, budget breakdown, and a motivational message for Carlson School of Management, University of Minnesota, with images of a mascot and graduates.

Band-Aid | Tough & Durable Campaign

Concept Strategy + Visual Design
As part of a group project in my Applied Digital Marketing course, I developed a hypothetical campaign for Band-Aid’s Tough & Durable line — focused on real people with real grit. I created the visual direction and mock ads, crafting a bold, no-frills message built around durability, identity, and brand trust.

From mechanics to moms to first responders, the campaign centered on the idea that every tough looks different — and Band-Aids should keep up.

Key Focus: Target audience alignment, paid + organic content strategy, visual ad mockups
My Role: Graphic design, tagline development, and concept execution

professional social media advertisement of a man working under the hood of a car with a Band-Aid on his arm.
Professional social media advertisement with three photos showing people in tough jobs, including a farmer, a woman holding a child with a bandaid, and a firefighter, with bold text 'TOUGH JOBS. TOUGHER BAND-AIDS' and a call to action to shop now.
Professional social media advertisement of a woman in a hard hat and orange safety vest smiling and giving a thumbs-up at a construction site advertising for Band-Aid.

Captured by MJ

Taylor Swift performing on stage with a pink background, holding a microphone, wearing a white crop top, shorts, and over-the-knee black boots at the 1989 Tour.
Mountain landscape with green fields and trees under a blue sky with clouds and contrails in Colorado.
Interior of a restaurant with a gallery wall featuring various framed artwork and photographs, wooden tables set with napkins and glasses, and large windows letting in natural light.
Professional image of a dog sitting outdoors during sunset with a river and trees in the background.
Close-up of a dog's face focusing on a brown eye with detailed fur surrounding it.
Silhouetted flock of birds flying in the sky above dark tree line during dusk or dawn.
Large digital screen at concert showing Travis Scott with a glowing blue aura, surrounded by dark silhouettes of audience members and stage equipment.
Taylor Swift performing on stage with an acoustic guitar, wearing a white and black outfit, with a dark background and scattered blue lights in Minneapolis for the 1989 Tour.
Sky with dark clouds illuminated by the setting or rising sun, creating an orange glow.
A dried, yellowed rose laying on a glass surface with glassware in the background.
Panoramic view of a lush green mountain landscape with dense forest, rocky cliffs, and distant mountain peaks under a clear blue sky in Colorado.
A set of old keys hanging from a keyring on a reflective glass surface with a decorative black and gold item in the background.
Taylor Swift walking on a runway in a glittering silver dress against a black background at the 1989 Tour in Minneapolis, Minnesota.
Street scene in New York City showing towering buildings, a Vanderbilt Ave sign, city traffic, pedestrians, and a bus.
A vibrant scarlet macaw perched on a tree branch among green leaves.
Clouds illuminated with orange and yellow light during sunset or sunrise
Panoramic view of a lush green forested mountain landscape with cliffs and a blue sky in Colorado.
Jupiter Lighthouse on a hill surrounded by trees, with a body of water in the foreground and clouds in the sky in Jupiter, Florida.
A mother duck and five ducklings swimming in a calm lake during sunset, with partly cloudy sky above.
Interior ceiling of a grand building featuring a large blue sky mural with golden constellation illustrations of zodiac signs in New York.
Rainbow arching over a green treetops under dark cloudy sky.
A large concert arena filled with a cheering crowd, with flames and fireworks on stage, and a giant high-definition screen displaying a black and white image of Travis Scott.
Underneath view of a weathered pier extending into the ocean with turquoise water and partly cloudy sky.