Event Marketing | Content Creation | Brand Strategy
About the Brand |
Oceanfoam is a wellness brand redefining self-care gear by creating the first foam rollers made with algae. They blend planet conscious and performance design, offering yoga mats, blocks, rollers, and recovery tools with sustainability at the forefront of their mission.
As a long-term brand ambassador and event lead, I’ve worked with Oceanfoam across campaigns, product launches, and in-person activations. My work has spanned everything from pre-launch storytelling to on-site community building — always rooted back to intentional, value-based marketing.
My Role |
Brand Touch Points I Worked On |
01 | Event Management & Brand Presence
Lululemon Summer Series — Four Seasons Rooftop, Minneapolis (2024)
Oversaw Oceanfoam’s presence across the full summer series.
Coordinated brand setup, sampling, and display at each rooftop yoga event.
Worked alongside Lululemon leadership and event teams, Four Seasons staff, and local instructors.
Helped align Oceanfoam’s presence with the energy and flow of each class — offering product education in a subtle, human way.
Breakaway Music Festival — Minneapolis, 2024
Helped lead onsite brand activation strategy and facilitated booth setup and tear-down.
Created a curated flow of foot traffic, including roller demos and chill-out lounge chairs.
Promoted the limited edition Breakaway x Oceanfoam Roller and helped drive product visibility and sales on-site.
Lake Minnetonka Wellness Event
Supported the on-site team with event flow and logistics throughout the day.
Helped engage guests, build energy, and keep the atmosphere aligned with both the Oceanfoam and HatchPath brands.
Ensured a smooth experience for attendees — from welcoming participants to troubleshooting behind the scenes.
02 | Content Strategy + Social Media Creation
Shot and edited Reels for product launches (Ripple Roller, Wave Ball Roller, limited edition drops)
Focused on light, story-driven visuals that reflected the brand’s minimal, earth-connected tone.
Aligned with Oceanfoam’s brand voice while still remaining creatively independent.
Published Blogs➝
03 | Community Building
Used my personal platform and digital voice to grow awareness around Oceanfoam’s values.
Activated UGC and interactions via my own content to build deeper touch points.
Helped generated newsletter sign-ups and event traction through personal outreach and behind-the-scenes content
