As part of a small team, I collaborated with Urban Boat Builders—a nonprofit that teaches youth to build wooden boats through hands-on apprenticeships—to enhance their marketing and sales approach. Our goal was to better align their mission with the path to purchase.
Conducted a full brand and website audit
Developed a storytelling-first content strategy across social and web
Created concepts like From Timber to Tiller and Meet the Builder
Mocked up improved product page designs for a smoother e-commerce flow
Identified events, partnerships, and outreach opportunities for sales growth
What We Did |
